品牌標(biāo)識(shí)策劃是以與每一名顧客保持長(zhǎng)期的關(guān)系為基礎(chǔ)的。免費(fèi)咨詢(xún)電話(huà)、返還禮券、回收反饋資料等,各種各樣的招數(shù)使信息得以雙向流動(dòng)。現(xiàn)在通過(guò)網(wǎng)絡(luò)和移動(dòng)電話(huà)使這種雙向機(jī)能變得日見(jiàn)平常了。包括利用舊式大眾媒體的宣傳,今后在很多企業(yè)行動(dòng)上,雙向機(jī)能會(huì)變得十分重要,因?yàn)閺倪@種潮流中反饋的信息將成為下一戰(zhàn)役的基礎(chǔ)。

      最終由此建立起來(lái)的企業(yè)和消費(fèi)者之間的循環(huán)過(guò)程,將會(huì)筑起與顧客的長(zhǎng)期關(guān)系。在此先暫停該話(huà)題,企業(yè)與顧客間用何種手法進(jìn)行雙向宣傳,將成為今后重要的課題吧。

       It is based on a long-term relationship with every customer. Free telephone consultation, return of gift certificates, recycling of feedback materials, etc. all kinds of tricks make information flow in two directions. Now the two-way function is becoming more and more common through the Internet and mobile phones. Including the use of old-fashioned mass media publicity, in the future, in many enterprise actions, the two-way function will become very important, because the feedback information from this trend will become the basis of the next campaign.

       Finally, the circular process between enterprises and consumers will build a long-term relationship with customers. This topic will be suspended first. It will become an important topic in the future that how to conduct two-way publicity between enterprises and customers.